Integrity
is consistency in action in line with moral, ethical, and legal norms and commitment to always uphold and maintain it

Professionalism
is an attitude, behavior and actions that demonstrate superior knowledge, competencies and skills continuously developed to cope with challenges and bring success to the company

Enterpreneurship
is a fiery enterprising spirit and passion to keep making improvement, able to turn ideas into reality, dare to take bold initiative, undaunted by failure and able to manage a harmonious relationship with stakeholders.