Mobile applications are rapidly becoming the primary channel through which people in the world do business. At the same time, user experience expectations for mobile applications far exceed expectations for applications delivered through virtually any other channel. In a world of millions of mobile apps, an estimated 80 - 90 percent of apps are deleted after first use. Users expect value, ease of use and a delightful experience, but too often their expectations are not met.

Building mobile apps must not be an exercise completely left to the user; you require mobile application platforms that advance your mobile app journey in a way that lets you control your destiny. Therefore you can take advantage of a robust set of capabilities in a manner that supports developer choice. With our solution offerings, you can help address the full lifecycle of mobile app development, delivery and management. Our solution supports various development approaches including mobile web, hybrid and native. Further, developers can use the tools they want to use—whether that is XCode, Android Studio, Xamarin, IBM Worklight Studio, or any other development tool of choice.